UX STRATEGY & EXPERIENCE DESIGN
“Join the Waitlist” New Club Landing Page
The assignment was to create a design system flexible enough to speak to the unique aspects of each location and a serve up an immersive digital sales experience. The results proved successful as we decreased calls and questions to our web sales team and increased conversion.
01
The new club sales cycle can take upwards of 10 months. Often times, we are entering a market where our prospective members may have limited knowledge of the Life Time brand.
Using data from our recent club openings and feedback from our concierge team, we prioritized specific content to optimize the user needs at key points in the user and the marketing journey.
marketing and
user journeys
02
It might seem old-school, but I believe in quick sketches to prove out strategic ideas. There’s nothing quicker or better to get the ideas flowing than a white-boarding session. In this instance, I collaborated with our product owner, marketing director and the creative design team to create a flexible system for our authoring partners so there was little back-end development.
sketching
03
Each Life Time is unique. Careful and methodical content planning was key to the success of the UX as each club would have slightly different amenities and offerings. We created a design system of modular components that could flex and expand based on each club’s unique attributes all while keeping the design integrity of each page.
wireframing
03
Both mobile and desktop prototypes were created to prove out interactions and way-finding through user testing.
prototyping and
user testing
Team Credits:
Marketing Lead: Courtney Wiltinger
Product Owner: Kevin Wisnew
Copywriter: Lindsey Frey Palmquist
Visual Designer: Andrew Hickok
Project Manager: Michael Borell