Creative Leader. Team Builder. Mentor.

I’m a creative director and experience designer who brings enthusiasm and smart thinking to every project. Somewhat of a unicorn bringing traditional creative direction and savvy digital chops together to create great user experiences. I’m proud of my work along side various brands I am passionate about and respect.

Let’s Connect! | 612.998.6332

 
 

  • over two decades experience working on top-notch brands for companies including Life Time, Inc., General Mills, United Health Group, Purina and H&R Block.

  • Proven leadership skills and experience building and motivating creative teams. My management approach is direct and positive while fostering a healthy collaborative culture.

  • Growing talent and fostering other’s creative and career growth has become a strength and a joy. My leadership style is one of direct communication while always showing respect and care.

 
 

“I had the absolute pleasure of working under Joyclyn for 5+ years. She's an incredibly passionate mentor and manager who is able to rally a team around a mission like no other, and is also extremely skilled at tapping into the strengths of her team. Joyclyn's ability to quickly strategize under pressure is masterful. I learned so much from how she delivers intelligent and thoughtful feedback to creatives to how she presents and defends creative solutions to partners.”

— Alice Beneke, Designer

“Joyclyn was part of my creative leadership team for four years at LifeTime Fitness. In her role as Creative Director, she lead major campaign initiatives across all mediums. She is exceptional at understanding the consumer mindset and bringing that knowledge into her creative executions. Her work consistently met demanding deadlines, moved our brand in a differentiated way and produced industry, award winning work. Culturally, she was one of the most respected and well liked people within our internal agency and was a joy to manage.”

— Krae Lausch, Creative Director

“It's a good thing when you can work with a leader who always seems energized and focused on the goal. People tend to rally around that personality, and that's why I enjoyed my experience with Joyclyn. Her competence, experience and charisma made her a fantastic colleague. And she plays well the roles of Coach and Cheerleader, calling on those around her to give their best.”

— Andy Wright, UX Designer