CREATIVE DIRECTION & STORYTELLING
A Clear Vision From the Beginning
Much more goes into the designing of a Life Time athletic resort than most people might think. We had an opportunity to showcase the unwavering vision, elevated design and thoughtfulness in every detail that goes into the full Life Time experience, told by our executive leaders.
Team Credits:
Art Director: Ellie Alexander
Copywriter: Nancy Brenden
Video Director: Coy Larson
Editor: Erin Virgin