CREATIVE DIRECTION
Live. Work. Play.
We launched a campaign that focused firsthand what it feels like to be part of the vibrant community that makes up Life Time Coral Gables. Seen through the eyes of one resident, you’ll hear the satisfaction in her voice, experience the comfort and luxury of her well-appointed apartment home, feel the energy at Life Time Work and see the playful, joyful movement that allows her to live her best life at Life Time Athletic. This is where she belongs, where she is proud to call home and where the people that surround her are friends.
Live the Life You’ve Always Imagined
This extended video allowed us to showcase so much more of the Life Time Coral Gables experience, so that viewers can really feel what it’s like to live here. Elevated, premium, playful and focused on healthy living, we see this community as the ONLY place where residents’ expectations are exceeded — every day, for every facet of their lifestyle. The voice we hear is a trustworthy guide, leading the viewer through the amazing experience of a community so rich in amenities.
Social Presence
A successful engagement rate in our organic social channel and paid social media helped reach the membership goals prior to grand opening.
Team Credits:
Sr. Art Director: Ellie Alexander
Content Director/Writer: Jack Fahdon
Video Director: Coy Douglas
Video Editor: Casey Burres
Photographer: Kelly Loverud
Producer: Emily Ray