UX STRATEGY & EXPERIENCE DESIGN
Life Time Kids Web Experience
The assignment was to inspire parents to join Life Time by designing a new site to inform, deliver and delight the user through easy way-finding, new brand imagery and compelling storytelling.
01
Understanding our user, data from research and identifying the current pain points was key to creating the delightful interface so our prospective members can find programming right for their family and make an informed buying decision.
Personas and user journeys were created to map out and validate these possible solutions. The outcome was a design that allows for navigating through multiple variables such as age or activity.
personas & user journeys
02
A full set of wires was created to validate assumptions on UX design and a working prototype was used for testing in both mobile and desktop.
wireframes and prototyping
Team Credits:
Creative Director: Rachel Roddy
Copywriters: Lindsey Frey Palmquist
Visual Designer: Hannah Murzyn
Photographer: Kelly Loverud
Project Manager: Michael Borell