UX DESIGN & CREATIVE BRAND CONCEPT
A Digital Agency Rebrand
Horizontal Integration was asking for a new brand. The digital creative agency side of their business was causing confusion in the marketplace with their well-established recruiting side. They needed a new brand to differentiate the two. The digital agency is seasoned at cultivating long-term relationships with their clients by creating innovative and meaningful end-user experiences. The new brand concept leveraged their existing name by adding a welcoming human element to the “H” & “I” of their previous mark.
![hi_brand[4].jpg](https://images.squarespace-cdn.com/content/v1/6183bbca2c2ee8376e087fad/fbeb770c-52d9-48fe-81b2-b2f03e9d8025/hi_brand%5B4%5D.jpg)
![hi_vibe[2].jpg](https://images.squarespace-cdn.com/content/v1/6183bbca2c2ee8376e087fad/611c5679-d0a4-4e3a-876e-cf45cf677df1/hi_vibe%5B2%5D.jpg)
Creative Built from a Solid Strategy
Creative visual personas were developed and leveraged to build the new brand and web experience. Each audience for the agency has specific needs and wants out of a creative partner. The new brand needed to ensure it delivered to all in the appropriate way.
